Social Media changes every day (annoying isn’t it!?) We at Black Dog Social Media keep up with it 7 days a week.
You call it addicted. We call it having a consistent message.
Below is an updated version of “Socialnomics Revolution” to show you what opportunities you are missing of you aren’t doing social media right. The facts don’t lie. There is a fundamental shift in how we communicate. Remember what Dale Carnegie said: Listen First. Sell Second.
We Listen by Preparing Social Media Survey and SWOT analysis and Creating Integrated Marketing Strategy aligned with your business goals.
We Prepare as we build, grow and manage your online community. We use Authentic and qualified audience building. We educate you and your staff (one on one or groups) on how to set up and build your community with time saving expertise set up and create blog keyword content & strategy building community around the blog (promotion through social bookmarking and other social techniques). We create mobile phone applications, text and email campaigns, Search Engine Optimization, Wordpress plug-ins and widgets, custom Facebook landing pages and much more!
We Benchmark,and Measure by measuring qualitative engagement (web buzz reports) and quantitative (detailed spreadsheets on clicks through links, source of audience and more). We will research industry and competitor engagement.
We build organic online communities to meet and exceed business goals through education and time saving expertise.
We believe building authentic trust and injecting personality leads to loyal customers and advocates.
Social Media is a commitment, not a campaign.
Social Media is not for a quick buck. Social Media is for longevity.
Social Media is for Brand Management. Your clients are online. You may be already, but how do they see you now? What consistent message are you giving?
Can you measure if Social Media is working? We Can.
Why Integrate Social Media into Your Business Plan?
It costs a great deal more to acquire a new customer than to keep an old one.
Loyal customers buy more from your firm over time.
The longer you keep a customer, the more profitable they become over time.
It costs less to service loyal customers than new customers.
Loyal customers are often excellent referrals for new business.
Loyal customers are often willing to pay more for the quality and value they desire.*
* Its not just our opinion, we got these reasons from Harvard Business School and their smart friends: “The Loyalty Effect” HBS Press, Return on Marketing, Using Customer Equity to Focus Marketing Strategies, Principles & Prospectives 5th Ed.
No obstacle will limit our potential. Loyalty, trust and respect of our clients will be the foundation to building Black Dog Social Media into a global success where we will be known as the industry model for authenticity and achieving balance in technology and offline community relationships.
Our Mission
We nurture organic online communities to connect people globally to prosperity.
-We find and amplify our client’s unique voice.
-We build organic online communities to meet and exceed business goals through education and time saving expertise.
-We believe building authentic trust and injecting personality leads to loyal customers and advocates.
Why Black Dog Social Media?
-On the Pulse Every Day – resources to create ongoing buzz.
-Low Cost, High Return – replaces some Traditional Media at lesser cost and more return.
-Measurable Goals – Black Dog knows how to act natural online while methodically capturing qualitative & quantitative data.
-Digital World Changes Daily – What’s hot now may change tomorrow. Social Media sites have updates regularly.
-Consistent, Long Term Results – experience finding your “voice”, & navigating you to a successful, authentic brand
-Social Media is a Commitment, not a campaign. Black Dog teaches you to authentically “get in, and get out” of the online space in minutes a day…so you can get back to doing what you love best.
-Our Team has real life small and global business experience.
I’m Cara Mandart, Owner & Strategist. I am:
-a proud Mom
-a Wife of a great guy who avoids Twitter so
he keeps me balanced.
-Fan of New York Mets & Manchester United
-Founder of Virginia Beach chapter of Social Media Club
-Animal Rescue Advocate (@beachpetpals saves lives!)
-I talk... Alot. But I'm listening,too. Really.
Social but Serious Business!
-It’s NOT direct sales, but it’s the personality of your business.
-Do you know where your target demographic hangs out online?
-Do you know their psycho-graphic? (what kinds of info they respond to)
-A weak social media strategy is worse than not having one at all.
-Starting and stopping looks unprofessional.
-Amplifying a weak or inconsistent message will not work.
-Do you have a call to action? Do you have an audience friendly website? Does your blog accomplish your business goals?
Benefits of Authentic Social Media
-Increase Leads & Sales (word of mouth is powerful!)
-Reduced Costs to achieve current goals
-Improved Search Engine Rankings
-Achieve good will by being part of the community
-Gain understanding of your customers
-Fast, Real Time Customer Service, Feedback, Personal Touch